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Planning schedule concept vector illustration. Business team characters developing plan to meet business goals. Flat style design. One of the many things that make marketing such an interesting career choice is the fact that it touches on a wide variety of areas within a business. The marketer's role can encompass product development, sales, customer service, …
Continue reading "The Project Management Principle that every Marketer Should Know"
Employees are often overlooked when it comes to brand advocacy plans. However, an effective employee advocacy plan can have a far-reaching positive impact. Employees who believe in your brand, your products and your services are far more likely to recommend your brand to potential customers.
The first step to creating a customer advocacy plan is to identify existing customer advocates and fans of your brand. Talk to your sales and customer service team or speak with your distributors. Have they received any direct positive feedback from customers?
Brand Advocacy is something we all want. We might not be quite sure what it means. We don't always know it when we see it. We definitely don't know how to go about getting it. But there's one thing we do know about brand advocacy. We know we want it!