Outbound marketing is, as the name suggests, the process of pushing a marketing message out to the consumer. Many consider it to be an invasive form of marketing which has past its' sell-by date.
Outbound Marketing: Is it even a thing anymore?
Say Goodbye to Google Ads Average Position
On September 30th 2019 Google Ads removed the Average Position metric and thousands of search marketers quietly wept into their third cup of coffee. We were warned of this upcoming change, every day when we logged into our Google Ads accounts and hovered over the average position column the below message would pop up. Over …
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The Science of Search Intent
Search Intent is the reason someone types a term into a search engine such as Google. Search Intent is the purpose, the motive, the 'why' behind a search engine user's action. Although the vast majority of search terms are not linguistically structured as questions, that doesn't mean that they're not still questions within the mind of the …
How to Prepare for Artificial Intelligence in Advertising with Google Smart Bidding
Bidding is something which a lot of us digital marketers spend a lot of time doing. Sure it's important, but is it always worth it? Does every micro-bid adjustment we do pay-off?
How to Prepare for Artificial Intelligence in Advertising with Google Smart Creatives
To use a dachshund analogy… Your ears either prick up with interest and attention as soon as you hear the AI acronym or they flatten down in fear and submission at the mere mention of artificial intelligence.
Create your first Remarketing Campaign
As with all marketing campaigns when planning for your remarketing campaigns you should start with the customer. Think about the types of people who visit your website and their behaviour patterns. Take a look at your Google Analytics to get more insight.
What is Remarketing? And how to prepare for it.
Remarketing or retargeting is one of those things which many marketers mean to do. But so often with marketing departments under pressure to deliver more and higher quality leads sales teams are left alone to the job of converting those leads.