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Employees are often overlooked when it comes to brand advocacy plans. However, an effective employee advocacy plan can have a far-reaching positive impact. Employees who believe in your brand, your products and your services are far more likely to recommend your brand to potential customers.
The first step to creating a customer advocacy plan is to identify existing customer advocates and fans of your brand. Talk to your sales and customer service team or speak with your distributors. Have they received any direct positive feedback from customers?
Brand Advocacy is something we all want. We might not be quite sure what it means. We don't always know it when we see it. We definitely don't know how to go about getting it. But there's one thing we do know about brand advocacy. We know we want it!