Series: How to Prepare for AI in Advertising

Bidding is something which a lot of us digital marketers spend a lot of time doing. Sure it's important, but is it always worth it? Does every micro-bid adjustment we do pay-off?

To use a dachshund analogy… Your ears either prick up with interest and attention as soon as you hear the AI acronym or they flatten down in fear and submission at the mere mention of artificial intelligence.