Ever wondered what all the fuss is about Google algorithm updates? Read about some of the main algorithm updates including BERT, Fred, Possum, RankBrain, Mobilegeddon, Pigeon, Hummingbird, Penguin and Panda below. Cute pictures included! Google BERT Update - 2019 When did this Google update happen? The Google BERT update was rolled out in the United States …
Blockchain for Beginners
Ever wondered what all the fuss is about Blockchain? Or even what it is? Read our beginners guide and find out about Blockchain and its role in cryptocurrencies. What is Cryptocurrency? Currency is a medium we use to exchange for goods and services. Traditional paper-based currencies are usually issued by governments and are heavily regulated. …
How to Prepare for Artificial Intelligence in Advertising with Google Smart Bidding
Bidding is something which a lot of us digital marketers spend a lot of time doing. Sure it's important, but is it always worth it? Does every micro-bid adjustment we do pay-off?
How to Prepare for Artificial Intelligence in Advertising with Google Smart Creatives
To use a dachshund analogy… Your ears either prick up with interest and attention as soon as you hear the AI acronym or they flatten down in fear and submission at the mere mention of artificial intelligence.