In part three of our inbound versus outbound series, we evaluate inbound and outbound marketing techniques and try to decide which is better!
Inbound Marketing: What’s all the fuss about?
Inbound marketing creates a system of reciprocity where: quality content overcomes objections and solves problems; customer-centric products engage and reengage customers; and satisfied customers draw in new customers.
Web Summit 2019 – Insights & Ideas
The following are some of the initial insights and ideas gained from attending Web Summit 2019 in Lisbon. Don't know what Web Summit is? In short, it's a tech conference or as BBC News puts it 'geek Glastonbury' ;-). Find out more at WebSummit.com. How to Grow Your Start-up Quickly One theme that was certainly present …
Why You Need an About Us Page
The About Us page is one of those dusty corners of a corporate website that often gets overlooked. On a surprising number of major brand sites, you'll find an About Us section that's unimpressive, out-of-date or just plain non-existent. But who cares, everyone already knows who they are so why bother - right? What about …
Stop Calling Your Customers Consumers or (worse yet) Users!
If you work in marketing you're probably hearing the word 'consumer' all the time. You might read consumer reports, watch consumer news or be asked for consumer insights. Even if you're not in marketing you've probably heard of consumer rights. But, what exactly is a 'consumer'? According to the Cambridge English Dictionary, a consumer is: a …
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What is a Brand Essence Wheel & Why You Need One
This article explains what the Brand Essence Wheel is and why every business needs one. You'll also find a handy template which you can download and print with tips on how to complete it. But first . . . what does the word 'brand' actually mean? Historically a brand was the 'identifying mark burned on …
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What does Facebook Page Transparency Mean?
The Cambridge Analytica scandal which occurred in early 2018 was a major moment in the public's understanding of how data is used and misused online. Millions of Facebook user data was taken without consent and used in advertisements to influence elections. The exposure of Cambridge Analytica's deeply dubious audience targeting tactics was undoubtedly a good thing for …
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How to Optimise Your Brand for Search Engines
"What others say about you is more important than what you say about yourself." This is a popular social mantra that's become more and more relevant as the information age progresses. Nowhere more so than in the world of off-page SEO and link building.
What You Can Do About Negative Reviews
Sometimes in business, it feels like you can't turn a corner without someone extolling the importance of a customer-first approach. And we agree. All of us as business owners, managers and marketers could benefit from being more customer-focused. But the truth is that no matter how hard you try, sometimes you'll fail to please your customers.
Why You Should Worry About Negative Reviews
Everyone gets negative reviews. Let me repeat that. Everyone gets negative reviews. No matter how hard we work to keep our customers happy, or how great our product is, we all eventually have to face the harsh reality that not everyone will love us all the time.