Outbound marketing is, as the name suggests, the process of pushing a marketing message out to the consumer. Many consider it to be an invasive form of marketing which has past its' sell-by date.
As with all marketing campaigns when planning for your remarketing campaigns you should start with the customer. Think about the types of people who visit your website and their behaviour patterns. Take a look at your Google Analytics to get more insight.
Remarketing or retargeting is one of those things which many marketers mean to do. But so often with marketing departments under pressure to deliver more and higher quality leads sales teams are left alone to the job of converting those leads.