Sometimes in business, it feels like you can't turn a corner without someone extolling the importance of a customer-first approach. And we agree. All of us as business owners, managers and marketers could benefit from being more customer-focused. But the truth is that no matter how hard you try, sometimes you'll fail to please your customers.
Everyone gets negative reviews. Let me repeat that. Everyone gets negative reviews. No matter how hard we work to keep our customers happy, or how great our product is, we all eventually have to face the harsh reality that not everyone will love us all the time.
The first step to creating a customer advocacy plan is to identify existing customer advocates and fans of your brand. Talk to your sales and customer service team or speak with your distributors. Have they received any direct positive feedback from customers?