In part three of our inbound versus outbound series, we evaluate inbound and outbound marketing techniques and try to decide which is better!
The final call – inbound or outbound?
Inbound Marketing: What’s all the fuss about?
Inbound marketing creates a system of reciprocity where: quality content overcomes objections and solves problems; customer-centric products engage and reengage customers; and satisfied customers draw in new customers.
Buzzwords for beginners . . . Design Thinking
It's a commonly held misconception that to 'make your millions' all you need is one good idea. But the truth is that to succeed you're probably going to need a lot more than that. Success often requires some financial backing, a lot of determination and to be honest some sheer luck. But there's no denying that …
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Web Summit 2019 – Insights & Ideas
The following are some of the initial insights and ideas gained from attending Web Summit 2019 in Lisbon. Don't know what Web Summit is? In short, it's a tech conference or as BBC News puts it 'geek Glastonbury' ;-). Find out more at WebSummit.com. How to Grow Your Start-up Quickly One theme that was certainly present …
Why You Need an About Us Page
The About Us page is one of those dusty corners of a corporate website that often gets overlooked. On a surprising number of major brand sites, you'll find an About Us section that's unimpressive, out-of-date or just plain non-existent. But who cares, everyone already knows who they are so why bother - right? What about …
Buzzwords for beginners . . . Growth Hacking
There are seventy-one jobs advertised on indeed.co.uk right now which mention the term 'growth hacking' and about 1,500 British people Googling related terms every month. But what exactly is growth hacking? In this first edition of our Buzzwords for Beginners series, we take a look at growth hacking - what it means, how it's done and examine …
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Stop Calling Your Customers Consumers or (worse yet) Users!
If you work in marketing you're probably hearing the word 'consumer' all the time. You might read consumer reports, watch consumer news or be asked for consumer insights. Even if you're not in marketing you've probably heard of consumer rights. But, what exactly is a 'consumer'? According to the Cambridge English Dictionary, a consumer is: a …
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What is a Brand Essence Wheel & Why You Need One
This article explains what the Brand Essence Wheel is and why every business needs one. You'll also find a handy template which you can download and print with tips on how to complete it. But first . . . what does the word 'brand' actually mean? Historically a brand was the 'identifying mark burned on …
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What You Can Do About Negative Reviews
Sometimes in business, it feels like you can't turn a corner without someone extolling the importance of a customer-first approach. And we agree. All of us as business owners, managers and marketers could benefit from being more customer-focused. But the truth is that no matter how hard you try, sometimes you'll fail to please your customers.
Why You Should Worry About Negative Reviews
Everyone gets negative reviews. Let me repeat that. Everyone gets negative reviews. No matter how hard we work to keep our customers happy, or how great our product is, we all eventually have to face the harsh reality that not everyone will love us all the time.