How to Optimise Your Brand for Search Engines

How to optimise your brand for search engines

"What others say about you is more important than what you say about yourself." This is a popular social mantra that's become more and more relevant as the information age progresses. Nowhere more so than in the world of off-page SEO and link building.

How to Optimise Your Website for Search Engines

How to optimise your website for search engines

"Google receives over 63,000 searches per second on any given day." This fact from SEO Tribunal highlights a massive opportunity. To take full advantage of this opportunity you need to not only focus on individual content pages but step back and take a look at your website as a whole.

How to Optimise Your Page for Search Engines

How to optimise your webpage for search engines

"93% of all online experiences begin with a search engine." This stunning fact from Forrester, a leading market research company in the US, reminds us of just how important it is to be part of this initial online experience.

The Science of Search Intent

Search Intent is the reason someone types a term into a search engine such as Google. Search Intent is the purpose, the motive, the 'why' behind a search engine user's action. Although the vast majority of search terms are not linguistically structured as questions, that doesn't mean that they're not still questions within the mind of the …

What You Can Do About Negative Reviews

What you can do about negative reviews

Sometimes in business, it feels like you can't turn a corner without someone extolling the importance of a customer-first approach. And we agree. All of us as business owners, managers and marketers could benefit from being more customer-focused. But the truth is that no matter how hard you try, sometimes you'll fail to please your customers.

Why You Should Worry About Negative Reviews

Why you should worry about negative reviews

Everyone gets negative reviews. Let me repeat that. Everyone gets negative reviews. No matter how hard we work to keep our customers happy, or how great our product is, we all eventually have to face the harsh reality that not everyone will love us all the time.