A Digital Marketing Agency with a Difference
On September 30th 2019 Google Ads removed the Average Position metric and thousands of search marketers quietly wept into their third cup of coffee. We were warned of this upcoming change, every day when we logged into our Google Ads accounts and hovered over the average position column the below message would pop up. Over …
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If you work in marketing you're probably hearing the word 'consumer' all the time. You might read consumer reports, watch consumer news or be asked for consumer insights. Even if you're not in marketing you've probably heard of consumer rights. But, what exactly is a 'consumer'? According to the Cambridge English Dictionary, a consumer is: a …
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This article explains what the Brand Essence Wheel is and why every business needs one. You'll also find a handy template which you can download and print with tips on how to complete it. But first . . . what does the word 'brand' actually mean? Historically a brand was the 'identifying mark burned on …
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The Cambridge Analytica scandal which occurred in early 2018 was a major moment in the public's understanding of how data is used and misused online. Millions of Facebook user data was taken without consent and used in advertisements to influence elections. The exposure of Cambridge Analytica's deeply dubious audience targeting tactics was undoubtedly a good thing for …
Continue reading "What does Facebook Page Transparency Mean?"
"What others say about you is more important than what you say about yourself." This is a popular social mantra that's become more and more relevant as the information age progresses. Nowhere more so than in the world of off-page SEO and link building.
"Google receives over 63,000 searches per second on any given day." This fact from SEO Tribunal highlights a massive opportunity. To take full advantage of this opportunity you need to not only focus on individual content pages but step back and take a look at your website as a whole.
"93% of all online experiences begin with a search engine." This stunning fact from Forrester, a leading market research company in the US, reminds us of just how important it is to be part of this initial online experience.
Search Intent is the reason someone types a term into a search engine such as Google. Search Intent is the purpose, the motive, the 'why' behind a search engine user's action. Although the vast majority of search terms are not linguistically structured as questions, that doesn't mean that they're not still questions within the mind of the …
Sometimes in business, it feels like you can't turn a corner without someone extolling the importance of a customer-first approach. And we agree. All of us as business owners, managers and marketers could benefit from being more customer-focused. But the truth is that no matter how hard you try, sometimes you'll fail to please your customers.
Everyone gets negative reviews. Let me repeat that. Everyone gets negative reviews. No matter how hard we work to keep our customers happy, or how great our product is, we all eventually have to face the harsh reality that not everyone will love us all the time.