Planning schedule concept vector illustration. Business team characters developing plan to meet business goals. Flat style design. One of the many things that make marketing such an interesting career choice is the fact that it touches on a wide variety of areas within a business. The marketer's role can encompass product development, sales, customer service, …
Bidding is something which a lot of us digital marketers spend a lot of time doing. Sure it's important, but is it always worth it? Does every micro-bid adjustment we do pay-off?
To use a dachshund analogy… Your ears either prick up with interest and attention as soon as you hear the AI acronym or they flatten down in fear and submission at the mere mention of artificial intelligence.
As with all marketing campaigns when planning for your remarketing campaigns you should start with the customer. Think about the types of people who visit your website and their behaviour patterns. Take a look at your Google Analytics to get more insight.
Remarketing or retargeting is one of those things which many marketers mean to do. But so often with marketing departments under pressure to deliver more and higher quality leads sales teams are left alone to the job of converting those leads.
Employees are often overlooked when it comes to brand advocacy plans. However, an effective employee advocacy plan can have a far-reaching positive impact. Employees who believe in your brand, your products and your services are far more likely to recommend your brand to potential customers.
The first step to creating a customer advocacy plan is to identify existing customer advocates and fans of your brand. Talk to your sales and customer service team or speak with your distributors. Have they received any direct positive feedback from customers?
Brand Advocacy is something we all want. We might not be quite sure what it means. We don't always know it when we see it. We definitely don't know how to go about getting it. But there's one thing we do know about brand advocacy. We know we want it!